A squad of AI designers walks you through a professional logo process and shows its work with a scorecard.

The eight plays

1. Huddle

   We learn the business and who it is for.

2. Noun Draft

   We choose what the icon could show, and take out what you do not want.

3. Sketch Sprint

   Simple black-and-white icon ideas.

4. Film Room

   Every idea is scored, with reasons, before you see it.

5. Draft Day

   You pick the strongest few, including with your team.

6. Build Out

   The finalists become the icon, the name beside it, and the type.

7. Final Cut

   We improve the one mark you picked.

8. Kit Room

   You get the files and a simple brand sheet.